An innovative new website - Insurance + Technology YourWay

If you are reading this then you have already discovered a place that is on the cutting edge of insurance access. We've been in the insurance business since dirt was invented so we've seen a lot of changes... from the invention of automobiles to the discovery of oil (right in our area) right up to the fastest changes ever from Radio to Computers to Smartphones and beyond.

Frankly, much of the insurance industry hasn't kept up very well with this change. There are still insurance companies using technology originally designed on giant IBM mainframe computers and built on software languages that could require reference to the Rosetta Stone - you get my point.

Then insurance innovators like Lemonade and Hippo and PIE and dozens of others started to bring real change to the way that people find and buy insurance. Simultaneously we are bombarded with lizards and cavemen and bizarre characters of every description spending $$BILLIONS$$ competing for our attention.

The term InsurTech was born and positive changes have come - big data started to simplify the rate-making process and consumers started to get more direct access to insurance companies believing that direct access might make insurance cheaper by 15% or more for 15 minutes of their time (Hmmmm - do Superbowl ads for insurance really cut my cost?!?). Independent Insurance Agents and Brokers didn't change much at all; they 'knew' that insurance can be complicated and confusing and that buyers often need and want advice from experienced professionals. Agents also "know" it's not a good neighbor that says that you are Safe from a claim in your Auto if you buy the bare minimum coverage required by your state! Consumers are getting wiser though and 'Google knows everything', but even AI can't guide you through all of these emotional / rational decisions.

ENTER INSURANCEYOURWAY - an innovative blending of the best of all these worlds; Great Technology, many creative and aggressive insurance companies assembled in one place, access to experienced and sound advice and CHOICE, CHOICE, CHOICE. Choice of many insurance companies / Choice of how much you do on your own / Choice of how much private information you share while you research your needs. You don't need to put up with 1000's of repetitive TV commercials, you don't need to remember the names of dozens of Insurance Innovators that only sell Pet or Travel or Rain insurance - you only need to remember INSURANCEYOURWAY - at Mitchell Insurance, Inc. we'll be working every day to make that name even more memorable.